When you have something awesome to sell, you can pretty much keep it simple, get out of the way, and let the product sell itself. Nice work Apple.
“When you have a product as remarkable as this, you need to do something remarkable with it.” W+K
Great example of a brand doing content that interesting and loosely associated with the brand.
Denny’s continues to create content people want to watch.
Guinness. A brand who knows how special it is.
I like this approach to fighting cancer. Reminds me of Dumb Ways To Die.
What a beautiful spot. Thank you BBDO.
The campaign that keeps getting better. W+K and ESPN
Interesting to see how The Simpsons are trying to become relevant again.
God I love this spot!
Hey look! Our next door neighbors are rebranding themselves (or retro-branding themselves…did I just make up a marketing word??) and doing a pretty good job at it.
Idea we presented to Nestle in the baking pitch back in April. Now live from another brand. This happens to us way too often.
I like how Crispin is trying to turn the topic of life insurance from “death” into “who are you living for” - very smart way to make people think about something they don’t want to think about.
This is awesome!